Goldwell Dualsenses Blondes & Highlights Purple Toning Shampoo

Experience professional blonde care with the Goldwell Dualsenses Blondes & Highlights Toning Shampoo, developed for cool blonde, grey, or white hair.

Product details

Experience professional blonde care with the Goldwell Dualsenses Blondes & Highlights Toning Shampoo, developed for cool blonde, grey, or white hair. The highly pigmented formula, boosted with violet pigments, instantly neutralizes unwanted yellow tones and adds a beautiful silver sheen with just one wash. It intensifies blondes and silvers, keeping them bright and cool for longer. Work through wet hair, lather, leave-in for 2-5minutes, rinse thoroughly. Gloves are recommended for use. Formulated with Luminescine it enhances the natural luminosity of the hair. The highly pigmented formula revives clear, bright blondes and silvers while refreshing salon hair color for striking cool tones. All Dualsenses products are color-safe, vegan*, and PETA approved, developed by one of the 2025 World’s Most Ethical companies**. Formulated with the patented Instant SmartCare, which delivers active ingredients exactly where they are needed most for instantly visible and touchable results. Trusted by stylists worldwide, Dualsenses delivers professional care proven in seconds – for instantly beautiful, salon-fresh hair.
HAIR TYPE: For cool blonde, grey, and white hair.
TECHNOLOGY: With Instant SmartCare, Luminescine, and direct dyes.
ACTION & RESULT: Instantly neutralizes unwanted yellow tones, intensifies cool tones, and adds a silver sheen for bright, cool color.
LUMINOSITY: Enhances natural shine and reflection.
PROTECTION: Maintains vibrant, cool color.
VEGAN: Vegan formula*, PETA approved *no animal-derived ingredients (except Intensive Conditioning Serums) **World’s Most Ethical Companies” and “Ethisphere” names and marks are registered trademarks of Ethisphere LLC. Goldwell is a subsidiary of Kao Corporation, which has been named one of the 2025 World’s Most Ethical Companies.

Listed sizes: 250 mL.

Frequently asked questions

How do I use Goldwell Dualsenses Blondes & Highlights Purple Toning Shampoo?

Work through wet hair. Lather and rinse thoroughly.

Which sizes are listed?

250 mL. Select the required size above.

Complete your routine

• Goldwell Dualsenses Blondes & Highlights Anti-Yellow Shampoo (2026)
• Goldwell Dualsenses Blondes & Highlights Anti-Yellow Conditioner (2026)
• Goldwell Dualsenses Blondes & Highlights Purple Toning Conditioner

Explore Goldwell haircare.

Ingredients may change. Refer to the packaging for the formula supplied.